Established in 1966 in Anaheim, California brothers Paul Van Doren and James Van Doren opened the first Vans® store under the name 'The Van Doren Rubber Company'.
Since then Vans® has become a true American Icon. Vans® are the original action sport footwear company grounded in youth, authenticity and individual style… Our purpose is to embody and represent the creativity and self expression at the core of action sports and youth culture. Thinking differently.
Embracing creative self-expression. Authenticity and progression. Choosing your own line on your board and in your life. Vans holds over 50 years of youth culture connectivity and continues to advance its roots in action sports while recognizing the global “Off the Wall” connection between the brand and art, action sports, music and street culture enthusiasts.